This Female Founder Story Will Change How You Think About Success | Olivia Batraski | BABCO
Who says you have to follow one path to reach success? What if in order to achieve success, you didn’t have to pick just one career, and what if you didn’t have to sacrifice your personal life to get there either? Meet Olivia Batraski, former Airbnb design leader, mom of two, and now founder of a global creative agency built on joy, flexibility, and real impact. Her story is a blueprint for anyone (especially young women) who want to lead without having to fit into a mold. Olivia’s story shows that entrepreneurship isn’t only about starting a company it’s about creating something meaningful on your own terms. Work, Life, and Leadership – Redesigned For Olivia, “building boldly” means designing a life where work, motherhood, and creativity don’t compete – they coexist. In a culture that often equates success with hustle and burnout, she’s proving that leadership can be flexible, authentic, and joyful. As the founder of BABCO (Badass Bitches Co) Olivia leads a global, women-led, A.I. design agency built to serve fast growing startups without sacrificing the human side of work. A former Airbnb design leader, she spent nearly a decade helping shape the digital experiences of millions; but something shifted when she became a mother… “I realized I wanted to work on my own terms, in a way that allowed me to be fully present in both my life and my work,” said Olivia Today, Olivia and BABCO deliver high-impact design strategies, while giving its team the freedom to live and work how they choose – a vision many young leaders now aspire to. Rethinking What It Means to Be a Founder For most of her career (up until now) Olivia didn’t see herself as an entrepreneur. “I didn’t consider myself one… until people started calling me one,” she says. “It took stepping out of the corporate world to realize that building something of your own, especially in a way that feels authentic is a form of leadership in itself.” That mindset shift is one she hopes to pass on to the next generation of creators and innovators. Her journey is proof that you don’t need to have it all figured out to start building and that entrepreneurship can be deeply personal. Inspiring the Next Generation with BizWorld When Olivia judged BizWorld’s YES! Demo Day in a “Shark Tank” style pitch event, something clicked. “These kids were fearless. They were pitching real ideas, solving problems, and collaborating. I wish I had been exposed to that kind of thinking when I was younger.” Now, she’s a vocal advocate for BizWorld’s mission to spark entrepreneurial mindsets early, especially in underrepresented communities because early exposure to a different way of thinking can change everything. Representation Matters: Black Business Month During National Black Business Month, this August 2025, Olivia’s journey is a reminder that leadership comes in many forms, and representation matters. In a field where black women are still underrepresented in tech and design leadership, Olivia’s presence inspires others to claim their space. “I try to show up as myself. I’ve learned that how I present myself matters, and I want my kids to understand that too.” Her story is a powerful example of what’s possible when we stop trying to be someone else and we start steering into our own true identities and build what’s most important to us; no matter what anyone else thinks. Olivia’s Advice to Young Entrepreneurs Inspired by Olivia’s story? BizWorld wants to help you to gain the skills and confidence to lead. Learn more about our Young Entrepreneur Success Program, and take the first step towards becoming the entrepreneur of your dreams.